Your calendar is full. Your income isn't.
You're busier than ever. So why is there less reaching your family?
Three numbers. 30 seconds. See what your week is really paying you.
See your real hourly rate.
Put in last month's revenue, what made it home, and your typical weekly hours.
Nothing is saved. Change the numbers anytime.
A client I'll call Marcy runs a service-based business with a small team, booked solid, real clients. When we put her time and her money side by side, her take-home came out to about twelve dollars an owner-hour. Most owners who run this number find it is lower than what they pay their own VA. That is not a pay cut you would ever accept from an employer. You have been accepting it from the business you built.
Your income is a structure problem.
Not an effort problem. The business is built to leak. And that's fixable.
What happens when people see their real number
The proof that matters most is what people do the moment the math gets real. They do not argue. They act.
One coach found thirty hours a month she could not account for, made a single change, and got that time back the same week.
You just ran the DIAGNOSE step: your real number. The report is where we CUT what does not pay and RECOVER what should be reaching your family.
You've seen your number. Here's what you can't see yet.
Get your personalized Stop Doing, Start Earning report. It shows you the cause: the one structural leak quietly capping your take-home, the three things to stop doing this week that were never paying you, and the one thing to start so the same effort brings home more. Built from your real week, not a template. Read it in ten minutes.
- The one structural leak quietly capping your take-home.
- 3 things to stop doing this week that were never paying you.
- 1 thing to start so the same effort brings home more, without more clients or hours.
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Email me my results
Not ready to buy yet? Drop your email and Brad will get your result right away so he can follow up with your number and zones.
Every hour you work lives in one of three zones.
Zone 1: Income Now.
Work that turns into money in the next 30 days.
Zone 2: Income Later.
Real but slow: networking, content, and relationships.
Zone 3: No Income Impact.
Admin, tools, inbox, and busywork. It fills the day and never pays you.
Most owners find 40 to 60% of their week is living in Zone 3. A full calendar feels like progress, but most of what fills it was never going to pay you. That is the leak between the hours you work and what reaches your family.
Why I built this for my family first
I'm Brad. I'm not an outside expert who studied this from a stage. I'm the guy who had the problem.
I'm a decision strategist by trade, the person companies bring in to find what's broken in a big system and fix it. Then I started my own business and watched it do the exact thing I now diagnose for others: it kept me busy and it never paid my family.
I'd watched that same pattern cost my dad our relationship growing up. I wasn't going to hand it to my boys.
So I turned the tools I use on broken systems on my own business. I found the leak, fixed the structure, and it worked. Then I looked around and saw every parent business owner I knew living the same thing, usually worse. That's when I named it and turned it into a method.
It helps that diagnosing structure is what I do for a living, with a doctorate behind it, which is why I could build a repeatable method instead of a lucky fix. But the qualification that matters is simpler: I had this exact problem, and I fixed it for my own family before I offered it to anyone.
What is Income per Owner Hour?
Income per Owner Hour, or IPOH, is what your business really pays you for each hour you put into it, after taxes, software, and anyone you pay. It is your real take-home divided by your real hours, including the late-night email. Most owners track revenue and never run this number, which is why a business can grow on paper while the owner's pay stays flat.
Why am I working so many hours but not bringing home more?
Almost always it is a structural leak, not an effort problem. Underpricing, an offer mix that does not convert, delivery you give away for free, or admin you should never be touching. The hours go up, the take-home does not, because the structure caps it.
How do I earn more without adding clients or hours?
By raising what each existing hour produces instead of adding more of them. That means fixing pricing, cutting the unpaid work, and stopping the activities that were never paying you.
Is this just another "get more clients" coaching thing?
No. It is almost the opposite. Every business coach out there grows your revenue: more clients, more scale, more hustle. None of them decide whether that money reaches your family. That is my whole lane. I am not here to add to your week. I make the clients you already have pay your family more. A good growth coach and I are complementary. They grow your top line, I make sure it reaches home.
What does it cost?
Running your number with the calculator above is free. The personalized Stop Doing, Start Earning report, your specific leak, the three things to stop doing first, and the one thing to start, is $47.